How Sundae protects
How Sundae works to protect your loved ones
When something sounds concerning, Sundae responds with care, asks gentle questions and lets the right person know, so a human can follow up.
01
Companionship
Sundae users interact with the doll for companionship, active engagement and entertainment.
02
Open conversation
Users can talk about anything they like, including sensitive topics like pain, anxiety, depression and suicidal ideation.
03
Gentle questions
If Sundae notices potentially concerning topics or actions, it follows a questioning protocol about the user’s situation.
04
Priority alert
A priority alert is sent to the Sundae app as a flash notification, so the care provider can follow up and step in.
ALERTS, BY TIER
URGENTImmediately
Mentions of suicidal thoughts
Designated staff or family are notified at once.
PRIORITYIn real time
Pain
The care provider on duty sees the reported pain score.
WELLBEINGDaily digest
Low mood, anxiety or loneliness
Shown as gentle trends in the Sundae app.
Alerts support human judgment and never replace it. Sundae is not an emergency device. In an emergency, call 911. For thoughts of suicide, call or text 9-8-8.
Collected information
What Sundae collects, and what it never does
Sundae keeps only what helps people care: session metadata and mood summaries, collected with explicit consent.
WHAT THE SUNDAE APP SHOWS
01Yesterday’s mood rundownEasily look back on the previous day’s moods.
02Top three moodsSee the three moods that came up most often.
03Find my dollLocate the companion when it has been put down somewhere.
04Calming breathing and heartbeatTurn the breathing and heartbeat simulation on or off to help reduce anxiety.
Sundae AI Ethics Charter
Sundae uses safe data collection and AI practices
Responsible AI DevelopmentSundae is built on ethical AI principles, ensuring that all technologies are used responsibly and contribute positively to the well-being of individuals and communities.
01Transparency in AI Functionality
We are committed to providing clear and accessible information about how Sundae’s AI functions, including how it interprets emotions, collects data, and generates responses.
02Bias-Free Interactions
Our AI systems are rigorously tested to minimize biases and ensure fairness, delivering equitable support to all users regardless of age, gender, culture, or background.
03Respectful and Safe Communication
Sundae’s AI is designed to use language that is inclusive, non-offensive, and empathetic, avoiding any harmful or inappropriate expressions.
04Privacy and Data Security
User data, including emotional and behavioral insights, is protected by robust encryption and ethical data management practices. Sundae only collects and processes data with explicit user consent and in compliance with privacy regulations.
05Human-Centric AI
Sundae is designed to augment, not replace, human care. The AI prioritizes empowering users and caregivers with tools, insights, and emotional support, fostering human connection.
06Proactive Harm Prevention
Sundae is designed to detect and mitigate risks such as emotional distress or unsafe behaviors, providing immediate notification of the users’ condition to caregivers and providers when necessary.
07Continuous Ethical Improvement
Sundae’s AI is continually updated based on ethical research, user feedback, and advancements in AI governance to ensure alignment with global ethical standards.
08Fostering Ethical AI Adoption
We aim to set an example for ethical AI practices in the industry by openly sharing our principles, challenges, and solutions to encourage responsible AI development worldwide.
09AI Transparency and Trust
Users and caregivers are informed about Sundae’s AI capabilities and limitations. We encourage open communication to build trust and foster a collaborative relationship between Sundae and its users.
10Adaptive Emotional Intelligence
Sundae’s AI uses ethically designed algorithms to recognize and respond to emotional states. Emotional responses are crafted to promote well-being and reduce stress, without exploiting user vulnerabilities.
11Accountability and Oversight
Our AI development process includes regular ethical reviews and human oversight to ensure Sundae adheres to high moral and ethical standards in all interactions.
12Ethical Data Usage
Data collected by Sundae is used solely to enhance user experience, improve emotional health monitoring, and ensure AI responsiveness. Data will never be sold or shared with third parties without informed consent.
